Marvel Super Heroes VS Villains Celebrates Classic Marvel Match-Ups

There are seemingly infinite stories in the Marvel Universe, but one thing you can always count on: it's the Super Heroes VS Villains!

Marvel Super Heroes VS Villains brings Marvel’s most iconic battles to life with all-new toys, apparel, collectibles, books, comics, content, activations and more! With this yearlong global campaign, fans of all ages can anticipate compelling new offerings that celebrate classic Marvel match-ups between iconic Super Heroes and villains including Captain America (Sam Wilson), Spider-Man, Iron Man, Thanos, Venom and Ultron.

Marvel Super Heroes VS Villains kicks off with products tied to Marvel Studios’ newest film, Captain America: Brave New World, which hits theaters Friday, February 14.

What else can fans look forward to? The release of a buzzworthy, short-form global video spot to inspire fans of all of ages to gear up and be the hero; Marvel villains taking over a variety of platforms, including the Marvel HQ YouTube channel and retailer e-commerce sites; influencer content; and social activations across licensees and retailers. Even more ways to celebrate across the globe, including some fun surprises, will roll out in the latter half of the year.

The newest generation of Marvel fans can expect products, and content on Disney Jr. and Marvel HQ, that showcase the fun and power of Marvel characters. Exciting new costumes, role play accessories, building sets, action figures, books and more will debut inspired by Disney Jr.’s hit animated show, Marvel’s Spidey and his Amazing Friends, as well as the upcoming Marvel’s Iron Man and his Awesome Friends.

Teen and adult fans alike can get ready for all-new collectibles, game-changing apparel, display-worthy building sets, immersive books and comics, and even more to debut this year.

Fans around the world can prepare for product drops from top brands like Hasbro, the LEGO Group, Funko, Topps, Homage, Aéropostale, Mattel, Jazwares, Wizards of the Coast and more! Iconic reveals and retailer exclusives will be sure to surprise and delight fans.

The battle’s just beginning—fans can keep their eyes peeled for exciting announcements as the year unfolds.

NewLY RevealED

Marvel Avengers VenomVersus Epic World of Action Hulk Blast & Smash Truck (G0891) - Hasbro

This collectible Marvel Hulk Blast & Smash Truck action figure & vehicle set is a part of Hasbro’s exclusive Epic World of Action series. The deluxe 4-inch Hulk action figure features 9 points of articulation and classic green-and-purple design and deco. Look for more VenomVersus Epic World of Action toys, including figures, playsets, and toy vehicles (each sold separately, subject to availability). Available starting July 2025 at major retailers including Amazon, Target, and Walmart.

BEYBLADE X AND MARVEL COLLAB CAPTAIN AMERICA 4-70GB VS. RED HULK 1-80R - Hasbro

Launch right into battle with this new BEYBLADE X collaboration featuring a multipack set with 2 right-spinning Tops and 2 launchers (Beystadium required, sold separately). The new set will be available at Walmart this summer.

Additional Highlights

Captain America: Brave New World Red Hulk Gamma Smash Fists – Hasbro

These Red Hulk smash fists feature design and detail inspired by Marvel Studios’ Captain America: Brave New World, part of the Marvel Cinematic Universe. For ages 5 & up, the approximate retail price is $22.99. Available now at most major retailers including Amazon, Target and Walmart.

Marvel Spidey and his Amazing Friends Dance ‘N Crawl Spidey – Hasbro

Dance to “Do the Spidey” with this 10-inch-tall plush toy featuring phrases, sounds and hit music from the show Marvel's Spidey and his Amazing Friends.

LEGO® | MARVEL Logo & Minifigures (76313) – The LEGO Group

Get ready to assemble your team of Avengers and build this high-quality collectible display set. This buildable LEGO | MARVEL logo comes with an iconic cast of LEGO | MARVEL minifigures including Hulk, Thor, Iron Man, Black Widow and Captain America that burst from the model bringing Avengers action to life.

Marvel POP! Bobbleheads - Funko

Team up with recently launched Funko POP! Bobbleheads inspired by fan-favorite Super Hero characters Captain America (Sam Wilson), Falcon, Red Hulk, and from Marvel Rivals Iron Man, Galacta, Doctor Doom and Magneto.

Marvel Captain America: Brave New World Plush Toy Figure With Sounds Inspired By The Movie – Mattel

Get ready for your next battle with this Captain America plush toy inspired by Marvel Studios’ Captain America: Brave New World, that brings the story to life with sound. This high-flying, 12” tall hero has attached accessories that include wings, shield and sunglasses.

Marvel Captain America: Brave New World Exclusive Collection – BoxLunch

Prepare to save the day with this new gear exclusively from BoxLunch. Whether you choose the bomber jacket, baseball jersey, or long-sleeve jersey, you’ll be prepared for any battle.

Marvel Captain America: Brave New World Collection – Homage

The time is now to gear up and get ready with these shirts inspired from Marvel Studios’ Captain America: Brave New World featuring the Super Heroes Captain America, Falcon and Red Hulk. 

Marvel Studios' Captain America: Brave New World | Actively Black Collection - Actively Black

Feel like Captain America with this breathable, 4-way stretch premium performance collection for your next action-packed day (coming soon).

The Marvel Collection - Aéropostale

Defending Earth is no big deal when you suit up with this wide assortment of apparel that just dropped. Featuring Earth’s Mightiest Super Heroes—including Captain America—on tees, hoodies, varsity bomber jackets and sweatshirts you’ll be ready to save the day in. 

Captain America: Brave New World: A Hero Looks Like You - by Kwame Mbalia; illustrated by Nikkolas Smith

Explore the world of Marvel Studios’ Captain America: Brave New World with this heartwarming picture book about a young boy named DJ, who steps up to help Captain America, and discovers Super Heroes don’t always look big and strong or wear suit. Sometimes, they might even look like him.

SPIDER-VERSE VS. VENOMVERSE Comic - written by Kyle Higgins and Mat Groom; art and cover by Luciano Vecchio

The arachnid war is here as the battle between webheads and symbiotes rages on in this five-issue limited comic book series launching in May 2025.

Stay tuned for the latest news on Marvel Super Heroes VS Villains at Marvel.com! You can also find all things #Marvel and #MarvelHQ by following @Marvel and @MarvelStyle!